Michael Young is reversing the order of things, making time and style affordable. Or at least, that’s the case with the ODM Reverse Digital Watch. The matte plastic, water-resistant watch has playful, oversize buttons for setting the time and mode, located unexpectedly in the center of the watch’s face. The time is displayed on the top and bottom sides of the soft-edged, square face frame to make the time easier to read, whichever angle your wrist is tilted to. Available in white, black, green and red, and priced at $120- these watches are sure to fly quick.

designer: michael young
producer: o.d.m.
period: 2010