Narrative was founded by six Swedish serial entrepreneurs in 2012. Martin Källström, formerly founder and CEO of blog search engine Twingly, shaped the concept of the Narrative Clip, a wearable camera able to create a continuous life log for the user. For this task he recruited his friend Oskar Kalmaru, founder of an online video provider, as well as Björn Wesén, who was, at the time, a freelancing designer of high-tech electronics.

Together, the three recruited some of the best and most talented persons available to complete the founder team. From Sweden’s largest online photo diary Dayviews.com came UX and growth expert Sebastian Björkelid. iOS developer Erik Hampusgård moved over from tech consultancy firm Sogeti and backend developer Simon Pantzare was attracted from lifelogging startup Linkura. During summer of 2012 the team grew quickly and the work with finalizing a beta version of the camera and the service intensified. In October 2012, the team was already up at 14 people.

The Narrative Clip is a tiny, automatic camera and app that gives you a searchable and shareable photographic memory. Capture, store and relive special moments with the world’s smallest wearable camera.

The Narrative Clip only weighs 20 grams (0.7 oz) and measures 36x36x9 mm (1.42×1.42×0.35 inches). With a storage capacity of 6000 pictures and battery life for 2 days of use, you can be sure to never miss a moment! Just plug it in to your computer to transfer all your images and recharge the batteries.

The Narrative Clip has a 5 megapixel camera that takes 2 pictures every minute.

The Narrative App gives you an overview of the moments that matter to you. The people you meet, the restaurants you visit or that special moment when everything feels just perfect.

From $229.

· Dimensions: 36x36x9 mm (1.42×1.42×0.35 inches)
· Weight: 20 grams (0.7 oz)
· Capacity: 8GB memory

producer: narrative
period: 2012