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Jul 20, 2013« Back

Broom. Emeco.


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Philippe Starck and Emeco came together to create a new chair that is reclaimed, repurposed, recyclable – and designed to last. The chair is made from 75% waste polypropylene and 15% reclaimed wood fiber that would normally be swept into the trash.

“Imagine”, said Philippe Starck, “A guy who takes a humble broom and starts to clean the workshop, and with this dust he makes new magic.” That’s why we’ve called it Broom. Emeco developed a new environmentally sound material built on a formula using 90% industrial waste, reclaiming plastic and wood fibers from the industry floors, materials that otherwise would end up in the landfill. Emeco calls this “Positive de-growth” – making progress without making waste. Broom was first launched in Milan in 2012.

19″ w | 19.5″ d | 32.5″ h | seat: 17″ h | stacks 6 high
Weight: 10.5lb

designer: philippe starck
producer: emeco
material: 75% reclaimed polypropylene, 15% reclaimed wood fiber, 10% glass fiber & pigment.
period: 2012

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Object ID: 28329
Category/function: dining room · furniture · Producer A > K · seating · seating

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